{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grit","title":"VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3be9af8c\"></iframe>","width":"100%","height":180,"duration":2835,"description":"Guest: Dana Worth, SVP, Commercial at Plenty; former VP of Sales at Impossible Foods\r\n\r\nIn this episode, we cover: 'What makes meat, meat?': Why Impossible Foods is working towards eliminating the use of animals in the food system by 2035. (3:28) ... The factors behind Dana's decision to join Impossible Foods in 2015. (9:22) ... Partnerships with high-credibility and meat-forward chefs: Impossible Foods' early go-to-market strategy. (13:11) ... ‘True believers’: The benefits of having a unifying mission as a company. (23:13) ... How Impossible Foods analyzed its organizational structure as its products became more commercially successful. (28:32) ... The supply and demand challenges Impossible Foods faced when the Impossible Burger 2.0 became a massive success in 2019. (31:28) ... Impossible Foods’ current strategy for selling its product direct-to-consumer — and why its main competition isn’t other plant-based meat companies. (39:18) ... How Dana defines grit. (45:33)","thumbnail_url":"https://img.transistorcdn.com/jCea5f44KBONhOsyLyht9nXUrj2YBNfA6fc-kgyfWTM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}