{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Transformation","title":"#394 S2 Episode 263 - WRAP IT UP! Developing A Relevant Story For The Prospect","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3c215471\"></iframe>","width":"100%","height":180,"duration":520,"description":"STORIES ARE MEANT TO RELATE.\n\nRavi is back to talk about the ins and outs of storytelling.\n\nIn this episode, Ravi and Collin will discuss the need to wrap your story around the prospect’s problem and ensure that it’s the right story for the client.\n\nStart telling amazing stories with what you’ll learn in this latest edition of Sales Transformation.\n \n\nJazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!\n\nStop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!\n\nPower up your podcast experience by joining our Free Podcast Community!\n\nHIGHLIGHTS\n\nWrap your story around the million-dollar problem\nFocus on your delivery and description\nCase studies vs. success stories\nPick the right story for the prospect\n\nQUOTES\n\nRavi - Wrap it up with relevance: \n“Wrapping your story around how you've served somebody with a similar DNA, who's gone from pain to glory, and alleviated that problem is huge.”\n\nRavi - Delivery makes the difference: \n“You really got to think about the delivery because that's one really, really good way to separate you.”\n\nConnect with Ravi and learn more about what he’s been working on!\n\nAbout Ravi\nAbout Ravi Rajani Consulting\nRavi Rajani Website\n\nConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:\n\nAbout Collin\nAbout Salescast\nSalescast Community\nSales Transformation\n\nWanna kick off your own kick-ass podcast?\nAlready have one? How about growing it, or even monetizing it?\n\nLET’S TALK.","thumbnail_url":"https://img.transistorcdn.com/gT3LxgFsrQd19O2qQau5fvzVHa5lubjdb8QL-8RKUDU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OWNm/MDFlMzMyYjc4NGVl/MjdhYTA5MjA2ZTdh/MTdiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}