{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"$0 to $1M: S1E2 - Avoid These Launch Mistakes","html":"","width":"100%","height":180,"duration":2268,"description":" \r\nNot. One. Single. Sale.\r\n \r\nAfter spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales.\r\n \r\nSo what happened?\r\n \r\nIn episode two of $0 to $1M, I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did.\r\n \r\nIt was 2016 and I was ready to launch my online business. I had finally discovered what I was most passionate about—what I really wanted to \"be when I grew up\"–and I was ready to step into this new career.\r\n \r\nOver the previous several months, I'd built a list of 1,000 subscribers for another business venture, and now that I'd started my digital marketing business list, that was quickly growing as well.\r\n \r\nI wanted to turn my knowledge into a source of income, and creating an online course about list-building seemed like a great way to do that.\r\n \r\nSo, I planned, recorded and edited video lessons, created worksheets, wrote launch emails, planned a webinar. I was putting everything I'd learned over the past 2 years about digital marketing into practice!\r\n \r\nProblematic symptoms started showing up early, but I had a lot of faith in the process. I was holding out hope for the promised six-figure launch!\r\n \r\n14 people signed up for my webinar. None of them showed up.\r\n \r\nNeedless to say, I didn't make many sales.\r\n \r\nIn fact, by the end of the whole \"launch,\" not a single person had purchased\r\n \r\nWhat went wrong?\r\n \r\nListen to the full episode to hear:\r\n\r\nWhy you have to know that people want your product and why they want it–you have to validate it\r\nThree essential puzzle pieces you need to sell products and how to balance them\r\nThe launch math you need to know on sales tactics and conversion rates\r\nMindset adjustments and tips to take failure out of your launch\r\n\r\n \r\nLearn more about Gillian:\r\n\r\nJoin Startup Society (promo code: earnmore)\r\nProfit Planning Challenge\r\nGet in touch!\r\nGet on the waitlist for VALIDATE\r...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}