{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Scaling Success in a Crowded Market with Chris Heffernan of Dlivrd","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3c4ad363\"></iframe>","width":"100%","height":180,"duration":2751,"description":"In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche. --Links:https://www.linkedin.com/in/theheff/https://www.dlivrd.ioMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:14 What is Dlivrd?05:11 Dlivrd's Unique Selling Proposition11:23 The Strategy Behind Driver Recruitment and Retention16:43 Market Differences22:46 How Dlivrd Connects with Local Businesses25:34 Building Brand Awareness and Market Strategy29:02 Chris's Entrepreneurial Journey38:50 Customer Support and the Role of AI in Streamlining Operations40:25 Embracing Non-scalable Actions for Growth","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}