{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"Turn Your Customer Base Into a Growth Engine","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3c50185f\"></iframe>","width":"100%","height":180,"duration":725,"description":"Dave Boyce, revenue strategist and PLG expert, flips the funnel on its head and makes a compelling case for why the real money in B2B isn't at the top of the funnel - it's already inside your customer base. If you're still measuring success at closed-won, you're missing 90% of the story.Tune into this episode, as we explore:(00:16) The $100M ARR breakdown that'll make you rethink your entire marketing budget(03:41) Why do we hand off our most valuable work to the lowest-paid people in the building(04:15) Incentives drive behaviour(07:07) Growth loops in action: how Canva, Zoom, and Figma turn customers into pipeline(10:11) Community, events, and peer influence - the right-side-of-the-bow-tie playbook most B2B teams are still missingListen to the full episode here: https://open.spotify.com/episode/3eehi7RuJmrN59UgjHMr43.","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}