{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#163 - The Startup CPG Newswire & PR Tips from Jess Windell","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3ce61496\"></iframe>","width":"100%","height":180,"duration":3780,"description":"In this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder of Dryft Sleep, to explore the launch of Startup CPG Newswire. This innovative, free service is designed to help emerging CPG brands distribute their news and secure media coverage, providing a cost-effective alternative to traditional PR practices.\n\nThey highlight the crucial role of strategic PR for early-stage brands, emphasizing the importance of building credibility and waiting for substantial news before investing heavily in PR efforts. Grace and Jess share practical strategies for startups, including leveraging influencers and media, engaging in authentic collaborations, and securing organic endorsements. They also offer tips on crafting press releases that adhere to journalistic standards, making them newsworthy, and distributing them effectively.\n\nTo submit your brand's press release for free, please visit startupcpg.com/newswire\n\nListen in as they share about:\n\nStartup CPG Newswire\nPR Strategy for Early Brands\nExamples of Newsworthy News\nInfluencer and Celebrity Partnerships\nObjective vs. Subjective Content\nThe Role of Press Releases\nProcess for Submitting Press Releases\nEffective PR Strategies and Resources\nChallenges with PR Agencies\nMaven's Catalyst Program Details\n\nEpisode Links:\nMaven Consulting LinkedIn\nJess Windell LinkedIn\nInstagram: @Dryft Sleep\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}