{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Ep. 65 - Re-inventing the Customer Lifecycle with Wayne McCulloch, CCO at Walkme","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3cf0c0eb\"></iframe>","width":"100%","height":180,"duration":1939,"description":"We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}