{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Therapy™ With Joké","title":"Episode 43 Networking Is a Social Skill, Not a Strategy | Business Therapy™","html":"","width":"100%","height":180,"duration":709,"description":"In today’s episode of Creative Business Mindset™, I’m talking about something that so many creative entrepreneurs quietly struggle with but rarely say out loud: why networking feels so exhausting and what you’ve been getting wrong about it.You’ve been in that room before. Maybe you’re that person. I know I was. Walking into a networking event with your elevator pitch rehearsed, business cards ready, scanning the room for the “right” people to talk to. Every conversation feels like a transaction waiting to happen and before you even get halfway through the room, you’re already drained.Here’s the truth: it’s not the room that’s exhausting you. It’s the mindset you walked in with.In this episode, I break down how we’ve been taught to approach networking like a sales event and why that approach is quietly sabotaging your ability to build real relationships, the kind that actually grow your business. Because nobody likes being sold to and yet that’s exactly the energy we walk in with.Instead, I want to offer you a different way to think about networking. Not as a strategy or a performance, but as a social skill, one you already learned long before business was ever part of your life. This is about genuine curiosity, real presence and actually getting to know people beyond what they do.Because the truth is, you don’t earn your place in a room by what you hand people. You earn it by how you make them feel.I share how shifting from a “what can I get?” mindset to a “who can I connect with?” The approach completely changed how I show up in rooms and how it can do the same for you. When you let go of the pressure to perform and focus on being present, conversations become easier, more natural and far more meaningful.Here’s what I break down in this episode:✅ Why networking feels draining when you lead with a sales agenda✅ The difference between transactional energy and real connection✅ Why people can feel your intention before you speak✅ How to approach networking like a...","thumbnail_url":"https://img.transistorcdn.com/dd7hsfL3VG3N5AtXH4PNoRswBNwv1ZRqUBHlbIqj_CI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNTVk/YzQ5YmRjMjA5Mzhl/MDliMGIyYTMyMWQ5/YmI1My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}