{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Athletic Brewing appoints new CMO amid | Barilla is buying one of America's | Lush launches campaign highlighting harm caused","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3d06edcc\"></iframe>","width":"100%","height":180,"duration":390,"description":"The FMCG Marketing Daily — September 04, 2026\n\nIn this episode:\n• The leading non-alcoholic beer challenger brand just made a significant CMO hire as it signals a major step-up in marketing ambition — a direct threat to AB InBev and Diageo's no-and-low alcohol plays.\n• Barilla's acquisition of Goodles — a nutrient-dense mac-and-cheese challenger — is a textbook case of a heritage FMCG brand buying its way into a consumer trend it couldn't build organically.\n• Lush is activating a live in-store campaign against social media harm, doubling down on its years-long refusal to advertise on major platforms — turning brand purpose into a direct media strategy differentiator.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}