{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live Better. Sell Better.","title":"The Psychology of Closing with Mark Kosoglow","html":"","width":"100%","height":180,"duration":2273,"description":"This episode of the Live Better Seller Better Podcast features Mark Kosoglow, VP for Sales at Outreach. To sell effectively, sellers must be passionate about what they're selling but also understand the reason why their buyers are so passionate about buying too.\n\nMark shares their discovery framework and how it is the job of the sales rep to create the hype and demand around their product. He explains the two ways to create demand, namely aspirational and pain selling, and how you can use these strategies to unsell clients on what they have and buy into yours.\n\nTo close, understand that what buyers want, like lower prices, must come as a trade to what you want. The skill of negotiation uses \"sales judo\" by throwing questions and objections right back at clients. Nine times out of ten, clients end up answering their own questions.\n\nSHOW NOTES\n\nHIGHLIGHTS\n\nBe passionate and understand why people are passionate about buying\nBuild reps' confidence by embracing risks and being supportive of managers\nCreate a discovery framework and create demand\nTo sell someone something new, unsell them on what they have\nIdentify champions and sell to them\nClose effectively: Ask 'are you willing to buy?' and negotiate a trade\nLive better advice: Leaders need to make a conscious decision to enjoy people\n\nQUOTES\n\nMark: \"I think that the thing is you can understand how they buy, but the more important part is why they're passionate around buying it. So go figure that out. Get yourself pumped up. If you're not excited about what you sell, KD, get out.\"\n\nMark: \"We have a saying here, let your passion overcome your professionalism. You're so worried about selling smart, you're so worried about phrasing stuff the right way that you're not afraid to get a little ugly, a little dirty.\"\n\nMark: \"I should be able to do, in two meetings, get you so hyped up about what we're doing that you go create the budget, authority, need, and timing.\"\n\nMark: \"There's two ways to create demand, one is...","thumbnail_url":"https://img.transistorcdn.com/McsxluMrH9m8Xm5x2s9lqkXDs1cAffXG0MtTw6h4N3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MzVm/MDZlNTNkOGQzZWI0/NmE3NTdlOGM3MTZj/YjUyMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}