{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 142: Growing Organically Through Unconventional Channels with CozyCal Co-Founders Chris Tan & Kat Lu","html":"","width":"100%","height":180,"duration":1929,"description":"\r\nThe Nitty Gritty\r\n\r\n* What inspired Chris to start building CozyCal, a simple and easy-to-use online scheduling tool for small business owners and solopreneurs\r\n* Why Kat Lu decided to leave her healthcare consulting career to work on product development and customer support at CozyCal full-time\r\n* How Kat and Chris manage their roles in the company as a couple (and how their backgrounds influence how they operate)\r\n* What channels they use to grow CozyCal including the WordPress Plugin Directory, webinars, podcasts, and affiliate programs\r\n* Why they use Intercom over email for real-time feedback and communication with their users — and how that informs their development process\r\n\r\nKat Lu and Chris Tan never set out to build a SaaS company… but when a friend needed an easy way to schedule appointments online for her naturopathic practice, Chris decided to develop a minimalist calendar to automate the process for her.\r\nThat service is now CozyCal, a simple-to-use online scheduler, that helps users generate leads and grow faster. After seven months of working on the product part-time, they decided to go all in. Kat left her job in healthcare consulting to become CozyCal’s product and customer support manager while Chris continued to build out requested features as the head (and only!) developer.\r\nIn this episode, Kat and Chris shed light on what their product development process looks like, what it’s like to work together as a couple, and all the interesting ways they market and promote CozyCal.\r\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\r\nHow they use Intercom for onboarding and real-time customer support\r\n“Intercom made a huge difference for us. Prior to that, we used Zendesk and it’s a more passive channel of communication between us and the customers. We have to wait for them to send an email to us and then we send an email back. There is no real time communication. With Intercom, we’re able to talk to...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}