{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"056 | Georgie Bell | The Early Journey of a Founder-led Brand | The Heart Cut","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3d4fe3d6\"></iframe>","width":"100%","height":180,"duration":3136,"description":"In Episode 56, I continued the conversation with Georgie Bell, The Heart Cut's co-founder from Ep.55. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society. \nWe discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat.\n\nTime Stamps\n0:00 Intro\n0:24 Where Do You Start\n4:46 Importance Of Follow Up\n7:41 Importance Of Normal Bars\n13:05 Importance Of Off-Trade\n15:18 When To Wholesale?\n17:09 One Bottle, One Case, One Pallet\n23:40 Building Demand With Partners\n30:56 The Drinks Ecosystem\n34:20 Start Up Challenges\n47:34 Contact Details\n49:19 Outro\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Georgie Bell","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}