{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Live from Ecomm Forum Sean Callihan Discusses Commerce's Evolution and AI-Powered Data Optimization","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3d51d64d\"></iframe>","width":"100%","height":180,"duration":911,"description":"\nGuest: Sean Callihan, Partner Manager at Commerce\n\nRecording Location: E-commerce Forum, Minneapolis\n\nEpisode Timestamps\n\n[00:00 - 01:51] Introduction and Commerce Rebrand\nSean's background: 6 years at Commerce, 6 years in agencies\nWhy BigCommerce became Commerce\nThree-product strategy: BigCommerce, Feedonomics, Makeswift\n\n[01:51 - 03:51] Commerce Product Portfolio\nFeedonomics: Platform-agnostic feed management and data optimization\nMakeswift: Low-code, no-code page builder demonstration\nHow products work together or independently\n\n[03:51 - 06:04] B2B Strategy and Market Position\nB2B Edition as a company pillar\nInvestment in B2B product development and go-to-market teams\nDedicated B2C and B2B teams serving different markets\n\n[06:04 - 08:10] Open SaaS Platform Advantages\nIntegration with legacy systems without rip-and-replace\nImportance for B2B distributors and manufacturers\nExtensibility and ecosystem approach\n\n[08:10 - 12:07] AI and Agentic Commerce\nFeedonomics as a data platform advantage\nPartnerships with OpenAI and Perplexity\nAI data readiness for merchant discovery\nProduct data enrichment from multiple sources\n\n[12:07 - 13:55] Makeswift Integration Roadmap\nReplacing native BigCommerce page builder\nBenefits for marketers and developers\nLow-code, no-code functionality\n\n[13:55 - 15:01] E-commerce Forum Experience\nFour years attending in person, plus virtual\nInclusive Midwest ecosystem approach\nValue of partner and merchant connections\nKey Topics: Commerce rebrand, B2B ecommerce, AI readiness, data optimization, Feedonomics, Makeswift, open SaaS, product discovery","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}