{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Coffee Break with Jake","title":"Seeing Around Corners","html":"","width":"100%","height":180,"duration":2996,"description":"This week, Jake Voll sits down with Jon Perry, president and owner of Sting Alarm in Las Vegas, for a 24-year look at what it takes to build a security company in a no-response city, roll out remote guarding before anyone was calling it remote guarding, and stay disciplined about which shiny objects to chase.\nJon's background is IT, not alarms. He graduated UNLV in 1998, and in 2003 his longtime family friend Jonathan Fine pitched him on starting Sting Alarm with the line \"we'll be on every casino on the strip.\" That was the hook. Twenty-four years later they're headquartered in Vegas, deep in gaming and a handful of other verticals, and recently opened a second market in Phoenix. What they built in the middle is the interesting part: an alarm company that treated the IT side and the physical security side as one thing back when nobody else was, and used that convergence as its first real competitive edge.\nThe through-line of the conversation is discipline. Discipline about who you buy, discipline about which technologies you roll out, discipline about what you say no to, discipline about setting the expectation on every remote guard account before the cameras go live. Jon is candid about the misses too. Around the time they moved their monitoring from in-house to a third-party partner, they lost roughly 90% of their video analytic customers because the service couldn't deliver what had been sold. Some of those accounts were four figures a month. He calls it terrible, learns out loud from it, and now Sting brings every new video account on with a much tighter filter and a much clearer promise.\nIn this episode, we talk about...\n✅ Why Jonathan Fine's \"every casino on the strip\" pitch got Jon out of IT and into the alarm business in 2003, and what the analog-to-IP shift looked like from an IT guy's seat\n✅ Las Vegas is a no-response city: the police don't come unless the alarm is verified by a guard, audio, or video, and how that one municipal rule shaped Sting's...","thumbnail_url":"https://img.transistorcdn.com/7pEjwSVHCLQviz9srAd7xFaY2bEoKIK9XOsv9WxNvsM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZWJk/YTZlNzBhNzM4YmQ0/YWUzMGUxMjRjYmM2/ZmI3OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}