{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"How Sara Lattanzio helps B2B companies master content strategy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3d7636e3\"></iframe>","width":"100%","height":180,"duration":1120,"description":"Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years.Here’s what you’ll learn:- Key trends and changes in content marketing across industries- Sara's process for determining the right content strategy for companies- Innovative ways to leverage LinkedIn for B2B companies- Assessing opportunities for improvement in B2B content strategies- Tips for developing efficient content operations- Sara's most successful content marketing project and how it was measured- The future of B2B content marketing and emerging channelsAnd much more.","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}