{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Real Business Conversations with Kinore","title":"Sleeping Giant","html":"","width":"100%","height":180,"duration":3359,"description":"In this powerful episode of Kinore's Real Business Conversations Podcast, we dive into the incredible journey of Erica Hargaden, founder of Babogue.Erica has transformed a personal struggle with her child's sleep into a \"Sleeping Giant\"—a global business that has helped over 5,000 families across 37 countries.This is not just a story of success; it's a raw and honest look at the strategies that took a passionate entrepreneur from surviving to scaling.This episode is a master class if you've found a gap in the market, are looking to scale a one-to-one business, or feel like you are giving away too much of your expertise free of charge.We also delve into the benefits of delegation, virtual assistants, whether or not you should advertise your prices upfront, and balancing the demands of social media marketing.Press play now to hear how a simple service became a world-class brand.THINGS WE SPOKE ABOUTErica Hargaden’s personal journey from sleep struggles to founding Babogue.Transitioning from a one-to-one consultancy model to a scalable, online business.Launching the “Sleep Series” and moving into a subscription-based model.Social Media strategies, including Instagram, LinkedIn, and considerations for TikTok.Hiring and working with a virtual assistant, and the challenges and benefits of delegation.The value of mentorship, networking, and business support programs (e.g., Acorns, Enterprise Ireland).Funding the business: grants, investment, and self-funding.GUEST DETAILSErica Hargaden, Founder and CEO of Babogue.With a background in accounting, law, and event management, Erica never intended to become a sleep consultant. However, after giving birth to her first child, she found herself struggling to get her baby to sleep, was exhausted herself, and was told by a professional that she was \"a woman on the edge.\" Help came via a much-needed intervention from Erica's own concerned mother, who helped find a way to get her baby to settle and start sleeping through the night....","thumbnail_url":"https://img.transistorcdn.com/TlgeaVA0Jvq7DleNNeuvKF92r_l83E33H_PIQJ_fP1k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wN2Yw/MTM5ZDI5NDBkNzJj/NWQ2NmFhNzUyMWI0/YmYyNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}