{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3dad26e6\"></iframe>","width":"100%","height":180,"duration":2727,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Dominic WilliamsonHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:50 Austin Events Buzz01:58 Analytics Expert Intro03:45 Geo-Level Targeting05:49 Geo-Level Holdout Tests08:34 TV Advertising Challenges11:13 Digital Channel Flexibility14:12 Marketing Spend Insights17:25 Evaluating Media Effectiveness21:01 Bridging Finance and Marketing26:16 Advanced Media Measurement33:12 Third-Party Tools Analysis","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}