{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"The Dos And Don'ts Of Print Advertising: Lessons From A 7-Figure Founder #171","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3db3716b\"></iframe>","width":"100%","height":180,"duration":784,"description":"Are print ads coming back? Ryan Light is the Founder of Pistol Lake, a 7-figure, ethical men's clothing brand. And when a buddy of his decided to start a quarterly magazine, Ryan wanted in. Here's what he learned about the dos and don'ts of print ads. Find out if he'd do it again (and the 2 groups he sends handwritten notes to).","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}