{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thriving Through","title":"E113 Stop Writing Content That Disappears | Erica Holthausen","html":"","width":"100%","height":180,"duration":3623,"description":"Most self-employed consultants spend hours writing content—blog posts, articles, LinkedIn updates—only to watch it disappear into the digital void. They post once on LinkedIn and assume the work of getting published will somehow magically bring clients. It won't. The real problem isn't how much you write; it's that you're treating content as a one-and-done checkbox instead of a strategic business development asset. This episode reveals how to transform your articles into conversation starters, relationship-builders, and deal-closers that actually move your business forward. If you're in the feast-or-famine cycle and you've invested time in writing, you're leaving revenue on the table by not leveraging what you've created.Erica Holthausen is an Authority Development Strategist and former content marketer who works with self-employed consultants and established firms to build authority and close deals through strategic writing. She's been a freelance writer, editor, and consultant, and her first business taught her an invaluable lesson: you can't hide in content creation forever. Now she helps consultants use writing as a real business development tool—not busywork. She works one-on-one with select clients, runs a capped writing community of 75 people, and offers an evergreen program for consultants ready to write for high-visibility publications. Erica is opinionated, contrarian, and committed to helping consultants do less, better.Connect with Erica● Website: catchlinecommunications.com● LinkedIn: https://www.linkedin.com/in/ericaholthausen/● Free Monthly Q&A: The Authority Lab (mini-training + Q&A)Key Takeaways● High-level consulting engagements are won through authority, not volume.● Your perspective is your differentiator—it's how you approach the work, not your credentials or unique process.● If you're not using your content as an asset, you're checking a box and wasting your time.Call to Action:If this helped you think differently about your consulting...","thumbnail_url":"https://img.transistorcdn.com/w-_QBbxVo-8ZDIXX54CZGe5vij6twqwNGEuGg-Wzdjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZGZi/NGNmOTE1MjBjMWUy/YTk1ODIxMTNlNzJm/YWRiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}