{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"No BS Mastery Podcast","title":"EP 63: Matthew Capala Gets Real About Website Psychology and the Modern SEO Way","html":"","width":"100%","height":180,"duration":3435,"description":"SEO can easily become a massive distraction for the small service lifestyle business owner.\n \nYes, it has value, but with changing algorithms and conflicting advice and best practices out there, figuring out when and how to spend your time and attention on SEO is confusing at best.\n \nAnd what’s the one thing that really matters when a potential client lands on your website?\n \nThe same thing as when you meet them at a networking event. Trust.\n \nThe split second impression that clients have of you and whether or not they trust you and want to learn more, happens when they see your website.\n \nLook at your website. Would you trust you?\n \nEveryone has SOMETHING that they can put front and center to demonstrate that other people trust them, and therefore, that you the viewer should trust them too.\nTo help you figure out what those trust symbols are, I brought an old friend and colleague, badass marketer and business owner, Matthew Capala to the show.\nMatthew Capala is keynote speaker, entrepreneur, the founder of Alphametic, an SEO marketing agency in Miami, and author of the new book The Psychology of a Website.\nAnd he knows more about SEO than anyone I know.\nTune into this episode to hear:\n\n\nHow search algorithms are changing to monitor user behavior, not keywords and backlinks \n\n\nThree key things your homepage needs to establish trust\n\n\nHow the user experience of your website affects your search ranking\n\n\nTips for using transactional keywords to drive quality search traffic\n\n\nHow to build a website with SEO in mind from the beginning\n\n\n\nLearn more about Matthew: \n\n\nAbout Matthew\n\n\nAlphametic\n\n\nInstagram: @searchdecoder\n\n\nTwitter: @searchdecoder\n\n\nFREE SEO Toolbox\n\n\nThe Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results, Matthew Capala\n\n\n\nLearn more about Pia:","thumbnail_url":"https://img.transistorcdn.com/BVd2gXa8nu7ENnIYI3dJBLFfLeOiM5AlwwL60YS5Ugw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMmZl/MmM1Y2FhY2NiZTY2/YTAzMGY4Y2ZkNDJj/NzkyNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}