{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Newsletter & Email Growth: Growth In Reverse","title":"The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3ddb1e61\"></iframe>","width":"100%","height":180,"duration":2884,"description":"Get 30 proven strategies to grow and optimize your email list FREE >>We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you.→ Take your newsletter to the next level with GIR Pro >>KEY TAKEAWAYSWhy social platforms aren't cutting it anymore—and why we're bullish on collaborationsThe basic newsletter swap (and why it's still effective)Creative cross-promo formats beyond the typical swap—articles, email courses, and moreThe Alex Garcia x Pat Walls YouTube/article collab that brought in thousands of subscribersWhy adjacent audiences are the sweet spotThe myth of audience size: why alignment > numbersChenell's horror story: zero subscribers from a 4K list cross-promoCo-created content: The powerhouse play that helped Maja Voje go from 3K to 15K subsCJ Gustafson’s “quadruple stack” strategy that gets him paid + subscribersHow to keep collab partners happy (especially if things don’t go as planned)The no-BS guide to tracking your collab resultsTools, systems, and blurb templates that’ll save you time and headaches DEEP DIVES & LINKS MENTIONEDCJ Gustafson's Mostly Metrics Deep DiveMaja Voje websitePat Walls Deep DiveAlex Garcia Deep Dive'Antisocial' Newsletter Growth Course waitlistWant your newsletter roasted? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}