{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The iGaming Leader","title":"Being Great at Marketing Won't Make You a Great Marketing Leader","html":"","width":"100%","height":180,"duration":1847,"description":"In this episode of the iGaming Leader Podcast, Leo sits down with Michael Baker-Mosley, ex-Head of Brand at Kambi, ex-CMO at iGP, and one of the most respected B2B marketing minds in iGaming.\nMichael pulls back the curtain on what it actually takes to step into a CMO role unprepared, why most B2B marketing in this industry is renting its audience rather than building one, and what happens when a leader has to let go of the people they hired and believed in. \nThe conversation covers the art of hiring outside the industry, why picking a nemesis is a legitimate market entry strategy, the real ROI of brand, and the moment Michael went ballistic on his first holiday in years over a PR piece that was never meant to go live.\nGuest Bio\n\nMichael Baker-Mosley is a senior marketing leader and consultant with over a decade of experience across B2B technology, iGaming, and brand strategy.\nHe spent five years at Kambi, rising to Head of Brand Marketing, before joining iGP as CMO in January 2024, where he led the brand, PR, events, and product marketing functions through a period of significant growth and restructuring. He is widely cited as one of the most influential B2B marketers in the iGaming industry and serves as an Ambassador for the iGaming Leader Mastermind.\nKey Topics Discussed\n00:00 – From the smoking area at SBC Lisbon to the iGaming Leader: who Michael is now vs. then.\n02:00 – The gap nobody prepares you for: the step up from head of to C-level.\n05:00 – \"We promote people who are good at their job. And we might get a shit manager.\"\n09:00 – The best hire Michael ever made: a risk manager from Amazon with nine months of events experience.\n12:00 – Two-thirds of marketers have never had formal training. What that actually means for the industry.\n18:00 – Delegation gone wrong: the PR piece that went live on the first day of his holiday.\n24:00 – Letting people go: why it is never just business, and why it should not be.\n28:00 – The human cost of redundancy when the team...","thumbnail_url":"https://img.transistorcdn.com/yqvdFvcfDiDCUT_op0gUBWr9w0nodzeeimRJmH0xYVI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNTg1/MTBkYjJjNjA5MTU2/ZWFkZDc3OGI4MDgx/NDRmOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}