{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"A Podcast for Coaches","title":"The role of content creation in a one-on-one coaching business: creating a soft landing into your world.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3e004815\"></iframe>","width":"100%","height":180,"duration":3862,"description":"In a one-on-one business, content's most important job is to give people a soft landing into your world. Your podcast, newsletters, and social media posts help people like you and trust you. Your published work helps them increase their desire to escalate a relationship with you. This episode explains how and why content is a powerful but misunderstood tool in a one-on-one coaching business.","thumbnail_url":"https://img.transistorcdn.com/uMhuboTSqHO9zs3o01mFFrLiVwWPVwPi7JZGepylaJg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MTUzLzE3MDY3/NjU1NTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}