{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Pricing Your B2B SaaS Responsibly","html":"","width":"100%","height":180,"duration":194,"description":"A lot goes into pricing your B2B SaaS.  Let's talk about the free trial stage and what that may be costing you so you know how to properly 'gate' it and just how much to give away to try and convince users to become paying customers.\nTake my free email course on launching a profitable B2B SaaS for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\nHey folks, Sean here, and today what I want to talk to you about is how to price your product after you have a number of users and customers that have converted plus regular usage with your product. Now, one of the things that's hard to know in the beginning is what is regular usage and demand on your product ultimately going to look like.\nOne of the things I wanted to know to figure out how I would kind of accurately gate my free trial. Was, what did the typical usage look like during that period? So I know essentially how much I may essentially be giving away, or how aggressive I want to be in providing free value before I expect a user to convert into a paying customer.\nSo, Ultimately what I did was I looked at and I measured what that average usage looks like and then figured out what the cost may be range wise with a level of confidence in terms of what that's ultimately going to cost me. So now I've got an idea how much more I'm theoretically investing into converting those users into paying customers.\nCuz I'm already, I already have paid channels, which is driving those. Kind of views, impressions, and clicks to my site. I know what that costs. Now I need to figure out, once they convert into using the products, once they begin a free trial, how much are they using the product at that point? And what is that costing me to then try to get them over the next milestone, which is going from just a free trial user to a paying customer.\nSo if you haven't done this exercise before, figure this out by. Getting a better understanding of what average usage in your product looks like, and then attempting to add...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}