{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The ICE Expo Podcast","title":"Episode 5: Ciaran McCormack(The Tire Warrior)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3e196888\"></iframe>","width":"100%","height":180,"duration":1950,"description":"Join us for an incredible conversation with Ciaran McCormack, aka The Tire Warrior, as he shares his journey from working on tires since age seven to becoming a viral sensation with over a billion views! In this episode, Kieran reveals the secrets behind his success, his upcoming plans for Ice Expo 2025, and the world's first tire fitting competition.Discover how this Irish tire specialist built an international brand through authentic content, strategic use of natural sounds, and signature moves like his famous bar catch. Kieran discusses his global adventures from Vegas to Idaho, working with real cowboys, and his plans to open The Tire Warrior Garage.Don't miss the exclusive details about the Ice Expo tire fitting competition on May 22nd-23rd, complete with cash prizes, showgirls, merchandise giveaways, and live demonstrations!\nTimecodes00:00:12 - Introduction and welcome to The Tire Warrior00:00:42 - Origin of \"The Tire Warrior\" name and how it started00:01:24 - Early days creating videos to promote their business00:01:45 - Discovery that people love watching tractor tire work00:01:59 - Background in engineering and working with tires since age seven00:02:20 - Timeline: Started posting in 201900:02:40 - Traveling and farming in America, Canada, and Australia00:03:16 - Life splitting time between Ireland and North America00:03:43 - Counting the views: Over a billion video views!00:03:58 - Daily life: Balancing tire work with content creation00:04:34 - Fitness and physicality of tire work00:04:55 - The shortage of tire men in Ireland00:05:10 - Inspiring people to join the tire industry00:05:28 - Irish Tire Garage Tour docu-series00:05:49 - How to contact for tire industry opportunities00:06:07 - Why young people are leaving Ireland for opportunities abroad00:06:35 - Advice for aspiring influencers: \"Just go and do it\"00:06:54 - Life philosophy and making the most of your time00:07:12 - Dealing with naysayers and focusing on supporters00:07:39 - The future: \"In...","thumbnail_url":"https://img.transistorcdn.com/FFUUg3zmJxgtUrlETPHqeD3eG0i_yhjQRb2JE5eYaFI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZjFm/MjVlMzE0YWYzZjFm/YjI1OWNiZDU2M2U1/NDcyMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}