{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Good Builder Podcast","title":"The Daily Dose #326 | Marketing for Builders: Where to Actually Start | Paul Viva Digital","html":"","width":"100%","height":180,"duration":3458,"description":"Most builders were never taught marketing. For most of the last decade they did not need to be. Orders came in, the phone rang, and whatever budget existed went to whichever sales rep called first.\nThat market has tightened. New franchises are landing in established patches, buyers are researching harder than they ever have, and the builders who cannot be found are losing work to the ones who can.\nThis is episode one of the Monday Marketing series. Az sits down with Paul from Viva Digital, an agency the industry does not hear much about but whose work sits behind some of the biggest names on the Sunshine Coast. Paul does not sell. If a builder does not need an agency, he tells them so and sends them on their way with the advice to do it themselves.\nIn this episode:\nThe three pillars of marketing spend, and why builders reach for the wrong one first\nWhy the website is the only digital asset a builder actually owns\nThe three second rule, and what a prospect decides before they read a single word\nWhat a builder's website should genuinely cost, and where six figure quotes lose the plot\nThe apple tree analogy: Google Ads catches the fruit, Meta shakes the tree\nFacebook or Instagram, and the age where the audience splits\nSEO explained without the jargon, and the one metric to demand from any agency\nWhere AI search pulls its answers from, and why citations now matter\nLead tracking, and why almost no builder in the country can say where their work came from\nChoosing an agency, and why Paul treats it like a marriage\nPractical, logical, and free of the usual agency noise. If marketing is the part of the business that has been sitting in the too hard basket, start here.\nHosted by Az.\nThis episode is brought to you by Viva Digital. vivadigital.com\nDownload the episode resource: https://leadtracker.thegoodbuilder.com.au/download\nSubscribe for a new episode every week, and follow The Good Builder for independent reporting on the Australian residential construction industry....","thumbnail_url":"https://img.transistorcdn.com/kfWyLokmOh8IknRiu8hFWliTL287_yQe0yBgRNp7WJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZmE4/MDdmMWNmOWU1Yjc4/ZGU2OTIxYTcwOTk0/OTk3YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}