{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FCLG: Farmers Sharing Calls","title":"Faith & Farming with Chris Schlegel","html":"","width":"100%","height":180,"duration":9322,"description":"When helping growers establish successful agronomy programs on their farms, it's important to be authentic. To be a good listener. And to provide added value beyond a range of commodities. Max Systems owner Chris Schlegel shares his approach to helping farmers increase their farms' productivity to begin this episode. The wide-ranging discussion also covers agronomy trends across the United States, a background on processing humic products, and the importance of cooperating (not fighting) nature as farmers. Highlights1:04 Opening prayer1:33 Chris Schlegel and podcast introductions7:25 Reflections on the FCLG's mission and our goals10:40 Overview of Max Systems: the importance of faith, networking, and outreach14:40 Chris's story about the importance of engaging with people24:10 Selling to farmers: Importance of authenticity26:10 Selling to farmers: Create a personalized approach28:40 Learning from Beck's Hybrids culture: Create a consistent experience29:40 Selling to farmers: Work to provide trust by adding value32:45 Selling to farmers: Separate yourself from the competition and be grower-focused36:20 \"Infinite Game\" by Simon Sinek: Finite vs. infinite games39:00 How do you adapt this when selling agronomic products? 44:05 Differences in grain storage across the United States45:15 Stories of land prices in the Midwest50:25 Stories of Texas crop production53:00 Agronomy trends across the United States1:00:30 Eliminate the middle man to improve your margins1:02:25 Know your products and how they work1:04:05 Carbon product sourcing, processing, and testing1:13:00 Planning for the future: The importance of balance1:17:55 Reflections: People enter your life for a reason1:19:00 Reflections: Agronomy inspirations from around the world1:20:30 The different ways of testing humics1:22:00 The importance of processing method for humic products1:27:22 Four ways to extract humics from raw ore: Raw humics are useless1:34:50 Application rates for humics1:38:40 Structured water...","thumbnail_url":"https://img.transistorcdn.com/Lx0rZfzWPU8K76VeJgDOEz6WFYydexN6v8BtX6H2b1U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MTgxLzE2NjUx/NjgyNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}