{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Traditional Marketing Is F*cking Your Food Business - Bold Bean Co. Founder & Uncommon Chief Strategy Officer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3e7d433d\"></iframe>","width":"100%","height":180,"duration":7539,"description":"Bold Bean Co didn’t just make beans cool. They built a brand people actually care about.\nTobey and Amelia join Dan to unpack how Bold Bean turned one of the least glamorous supermarket categories into a cult food brand, and why obsessing over culture, community and product beats blindly following the conventional FMCG playbook.\nFrom rejecting boring advertising and building genuine brand obsession, to supermarket listings, sustainability, hiring, growth and watching major competitors move into glass jars, this is a masterclass in making an everyday product feel anything but ordinary.\nON THE MENU\n[00:00:00] Why Bold Bean Rejects the FMCG Playbook\n[00:06:35] How Do You Make Beans Desirable?\n[00:08:18] Beans Became Bold Bean’s Competitive Advantage\n[00:23:25] Building Bold Bean’s Brand From Obsession\n[00:42:18] Why Bold Bean Is Allergic to Advertising\n[00:50:42] Tesco’s Christmas Ads vs Performance Marketing\n[00:58:38] Can You Manufacture Brand Obsession?\n[01:01:40] Why “Be Bold” Became a Company Value\n[01:10:10] Why Sustainability Doesn’t Sell More Beans\n[01:21:03] Bold Bean’s Obsessive Customers Are the Moat\n[01:25:28] Marketing Is Downstream of Consumer Culture\n[01:42:54] What Happened When Heinz Copied Bold Bean?\n[01:51:35] The Hard Reality of Building Bold Bean\n[01:55:36] What Founders Never Tell You on LinkedIn\n\n ============================================== \n♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 \n============================================== \n🤝 Let's Connect! \n►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) \n►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}