{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Laura Roeder: Here's Why Digital Marketers Should Never Lie","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3e84a07e\"></iframe>","width":"100%","height":180,"duration":3237,"description":"My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you re-share older content your audience may have missed the first time. ‍\n\nLaura is a former social media consultant who built her audience and knowledge to bootstrap and build the very successful MeetEdgar.com.\n\n‍Listen to Laura’s advice on marketing approach, her recommended resources and simple strategies to be a better non-nonsense social media marketer.\nEDIT: Laura's new software for coaches, Paperbell.\nTopics covered:\nLaura’s background in a self-employed family and her sources of personal motivation\nMeetEdgar visitor and conversion rate metrics\nProduct-market fit, evaluating and growing a business\nWhy you should NEVER lie as a marketer\nUsing competition to your advantage\nThe absolute importance of marketing in consumer purchases\nCurrent “best practices” in social media that are completely false\nUsing software to advance your marketing\nSpecific tactics for social media ads\nRecommended resources for marketers\n\nResources mentioned:\nMeetEdgar.com\nMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath\nPositioning: The Battle for Your Mind by Al Ries","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}