{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Ecommerce Mastery with Sarah Engel of January Digital: Live from Shoptoberfest","html":"","width":"100%","height":180,"duration":1631,"description":"This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market conditions.\ntakeaways\nThe retail and e-commerce landscape is facing significant challenges post-COVID.\nConsumer expectations have shifted dramatically, especially regarding shipping and promotions.\nBrands need to understand their customers' true desires beyond just discounts.\nRising costs are affecting all businesses, requiring more scrutiny in decision-making.\nCreativity in product offerings and marketing strategies is essential in a competitive market.\nPromotional overkill has conditioned consumers to expect constant discounts.\nDigital marketing strategies must align with business goals for effective results.\nGen Z consumers prioritize authenticity and value alignment in their purchasing decisions.\nRetail media is becoming a significant revenue stream for brands, largely driven by Amazon's model.\nJanuary Digital focuses on deep business understanding to drive marketing success.\nSound Bites\n\"It's a beer hall, it is feel like you were doing what you were supposed\"\n\"Everybody's challenged with this. It is not just me.\"\n\"The customer has to have this, know, curbside and free shipping.\"\nChapters\n\n00:00\nIntroduction to Shoptoberfest and Guests\n02:46\nChallenges in Retail and E-commerce\n10:15\nCustomer Expectations and Promotions\n15:18\nCurrent Market Dynamics and Strategies\n24:24\nOverview of January Digital and Its Services","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}