{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye","html":"","width":"100%","height":180,"duration":2569,"description":"\nThe Nitty Gritty\n\n* Why speaker, author, and publicist Dana Kaye prefers intentional slow growth in business — and how she manages her company’s growth today\n* How growing too fast can negatively impact you, your clients, and your business — and, on the contrary, how growing more intentionally can change everything for the better\n* How Dana uses strategic partnerships to grow her business and serve her clients in an out-of-the-box way\n* How she collaborates with other service providers to serve clients in an organized and comprehensive way\n* Why she schedules in lunch dates in person (or on Zoom) every week — and the importance of sending out thank you notes\n\nDana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach new heights. In this episode of What Works, Dana describes how partnerships lead to smart and intentional growth. She also discusses how important networking and expressing gratitude is for small (and big) business.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nUsing partnerships to grow your business \n“The reason I was able to grow my PR company so quickly was because I was bringing something to the table that the publishers weren’t. I was implementing out of the box strategies to promote books where the publishers weren’t.” — Dana Kaye\nDana started her book PR business in 2009 at a time when “book sections were dying and newspapers were going under.” How do you help authors stand out when people seemingly aren’t buying books (or maybe not even reading) anymore? That’s precisely the question that Dana asked herself — and realized that the only way to make it work was by thinking outside of the box.\nOne of those ways was partnering with companies that shared something with her clients. For example, her first client Jamie Freveletti wrote international thrillers about an...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}