{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Ideas Podcast","title":"How to build a $20m sales funnel from scratch","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3eca3f47\"></iframe>","width":"100%","height":180,"duration":3937,"description":"Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rate\nEpisode Timestamps: \n00:00 Intro\n03:04  Sales Funnels explained (Websites vs Funnels) \n15:53 Ugly funnels convert better!\n17:52 The magic formula and example 1\n25:28 What businesses should use funnels\n34:11 Example 1 continued \n44:58 Pixeling + retargeting = marketing gold\n50:15 Example 2: Book Funnel\n56:27 The MIFGY secret (Most Incredible Free Gift Yet)\n1) Websites are not Funnels\nWebsites = brochures\nFunchannels = $$$ machines\nMost businesses confuse the two. Don't make that mistake!\n2) The magic formula:\nFacebook/YouTube ads → Landing page → Free valuable content → Call booking\nThis simple funnel structure has generated MILLIONS for AJ&Smart\n3) Ugly funnels convert better! \nJonathan's \"ugliest\" funnel:\n• 4 years old\n• Looks terrible\n• Generated $20M+ revenue\nLesson: Done is better than perfect. Launch fast, iterate later.\n4) The power of long-form content:\n1-hour training video → Deeper engagement → More qualified leads\nPeople who invest time watching = more likely to buy\n5) Pixeling + retargeting = marketing gold\nTrack visitors, show them targeted ads across platforms.\nBuild an inescapable marketing web!\n6) Email marketing isn't dead, it's EVOLVING\nCapture emails → Drip feed value → Segment based on behavior → Targeted offers\nSmart email funnels = predictable revenue\n7) Physical products STILL WORK in digital age\nFree book funnel = game changer\nPeople love holding something tangible. Use it to your advantage!\n8) The MIFGY secret (Most Incredible Free Gift Yet)\nStack one-time bonuses on your offer. Create FOMO.\nEven high-end brands use this. It just WORKS.\n9) Key takeaway: Funnels aren't sleazy, they're ESSENTIAL\nTop brands like Eight Sleep, AG1, and Whoop all use these tactics.\nIt's not about tricking people. It's...","thumbnail_url":"https://img.transistorcdn.com/FKoXr5OLiZdOYfReDgptI8VuMi2SbzeIX0KekbZtrjo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWZj/ZDMxZTIzNGQ1MTAx/NDk3OGFlNTQ2OGQ3/MGZiYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}