{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scaling Practice Management by Talkie.ai","title":"Calvin Gooley – Patient Acquisition Tips from a Healthcare Marketing CEO","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3ef64e33\"></iframe>","width":"100%","height":180,"duration":2856,"description":"What do a 15-passenger ski van, unintentional healthcare careers, and patient acquisition have in common? They all come up in this chat with Calvin Gooley, CEO of Cicada. We dive into how practices can improve patient access, reduce wait times, and actually get reviews from happy patients.\nWe cover:\n🏥 Why patient acquisition is broken (and how clinics can fix it)\n 📹 Using video testimonials for both retention and growth\n 🌍 Why most practices underuse Local SEO—and how to fix that fast\n 🧠 Healthcare innovation: from wearables to smarter intake workflows\n 📊 When should a clinic start using CRM tools (spoiler: earlier than you think)\n📚 Resources mentioned:\n👤 Guest: Calvin Gooley\n LinkedIn: https://www.linkedin.com/in/calvingooley/\n Agency: https://www.cicada.co\n 🔧 Tools Mentioned: HubSpot, Google Workspace, Raycast\n 📚 Talkie.ai Blog: https://talkie.ai/blog/?utm_campaign=spm-podcast-ep-3\nGet access to exclusive content and past podcast episodes with the free Talkie Educational Vault:\nhttps://talkie.ai/newsletter-educational-vault/?utm_campaign=spm-podcast-ep-3","thumbnail_url":"https://img.transistorcdn.com/cDl0t9jFckOl-1_LgMnmIWyXNTKcvr8hPfqwaY9KYeg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNGEx/NWRhMDYxMDUxMjE3/MWIyMGU3MjZiZGZl/NjIxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}