{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grit","title":"CMO Tinder, George Felix: Trusting Your Gut, ‘Smelling Like a Man,’ and Swiping Right","html":"","width":"100%","height":180,"duration":3553,"description":"Guest: George Felix, CMO of Tinder\r\n\r\nIn this episode, we cover: George’s education-focused Indian-American parents, and how they wound up in Toledo, Ohio (05:52); If they could talk one more time, what would he ask his late father? (12:17); What startups can learn about brand-building from older firms like Procter & Gamble (16:28); How not having a real desk at P&G helped George network with his colleagues (20:30); Executing the Old Spice “smell like a man” campaign — and the award-winning TV ad that completely revitalized the brand (25:10); The crippling fear of ambiguity, and the importance of being “a little uncomfortable” (33:35); Reviving KFC’s brand with another viral ad, starring Darrell Hammond as Colonel Sanders (37:58); Why George went to Tinder, and the potential he saw to reshape its brand (44:02); Spontaneity in dating, and overcoming the stigma against meeting people online (47:29); The “Tinder Swindler” and why Tinder isn’t just one thing (52:55)","thumbnail_url":"https://img.transistorcdn.com/jCea5f44KBONhOsyLyht9nXUrj2YBNfA6fc-kgyfWTM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}