{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bootstrapped Founder","title":"256: Brennan Dunn — This Is Personal","html":"","width":"100%","height":180,"duration":3467,"description":"This is a masterclass in personalized marketing. Brennan even convinces me to ramp up my own efforts!\nListen in as I uncover the power of personalized marketing with Brennan Dunn, author of 'This is Personal.' Brennan offers valuable insights into how indie hackers and solopreneurs can best learn about their customers and utilize that knowledge for revenue generation. He explores why personalization works, how audience segmentation should be done, and where data collection should start, providing you with a wealth of knowledge to transform your marketing strategies.\nBrennan on Twitter: https://twitter.com/brennandunn\n00:00:00 Personalized Marketing for Indie Hackers\n00:05:02 Segmenting Audience for Better Marketing\n00:10:19 Importance of Personalized Questions in Data Collection\n00:20:35 Segmentation and Survey Funnels in Marketing\n00:32:10 AI's Role in Personalized Marketing Future\n00:37:59 ChatGPT for Data Analysis and Writing\n00:47:02 Personalization and E-Commerce Recommendations\n00:52:04 Personalized Book Recommendations for Marketing\nThe blog post: https://thebootstrappedfounder.com/brennan-dunn-this-is-personal/\nThe podcast episode: https://share.transistor.fm/s/3f36312e\nThe video: https://youtu.be/oPNhJvcvb0A\nYou'll find my weekly article on my blog: https://thebootstrappedfounder.com\nPodcast: https://thebootstrappedfounder.com/podcast\nNewsletter: https://thebootstrappedfounder.com/newsletter\n\nMy book Zero to Sold: https://zerotosold.com/\nMy book The Embedded Entrepreneur: https://embeddedentrepreneur.com/\nMy course Find Your Following: https://findyourfollowing.com\n\nThis episode is sponsored by Acquire.com","thumbnail_url":"https://img.transistorcdn.com/BNKC8bjmav7kM70FiBhPsYU70z0kVRY7C5GGDQhvfNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0MTAvMTY2ODg3/NTEzMC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}