{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"'LetterLand","title":"This local newsletter is rebuilding an entire town","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3f3b241c\"></iframe>","width":"100%","height":180,"duration":3816,"description":"Apply to the Letterland Live Social Media Manager role now: https://drive.google.com/file/d/1hOfhf3DPUJa-BTtZqxJW7f0fnCSMa9BV/view?usp=sharing\nThis week on Letterland LIVE we're joined by Jack Westerkamp, co-founder of Breaking & Entering, and Michael Kauffmann, founder of Catskill Crew.\nJack runs a daily live show about the ad industry and recently revamped B&E's newsletter. He breaks down why a camera-first media company needs email, how he turns a social following into subscribers, and what he'd do differently on day one if he were starting Breaking & Entering for a different industry today.\nMichael is monetizing a local newsletter in ways most operators have never dreamed of (think: literally rebuilding an entire town). He also walks through the network of local newsletters he's assembling to sell to national advertisers.\nWe'll also get into:\n- Sam Parr is back in the newsletter game\n- Heatmap's revenue is up 115% year-to-date thanks to AI data centers\n- Tech journalist Alex Heath joins Sound Ventures as a VC partner\n- Ted Williams' plan to buy the Charlotte Observer back from hedge fund ownership for $5M\n- Media kits that actually close: Bay Area Times, TLDR, CFO Dive and Short Squeez\n- Is AI-written content any different from hiring a ghostwriter?\n... and everything else you need to know about the newsletter world.\nJoin the Letterland Brief daily newsletter to keep on top of all the headlines and intelligence: letterlandlive.com\nSubscribe to never miss a Letterland LIVE: youtube.com/@LetterlandLIVE\nFollow the 'land on socials:\nLinkedIn: linkedin.com/company/letterlandlive\nX/Twitter: x.com/LetterlandLIVE\nAbout: Letterland is the front page of the newsletter industrial complex. Exclusive interviews, breaking news, and hot takes.","thumbnail_url":"https://img.transistorcdn.com/pb92BDIrfDvzwILPVV1lS2R9Lg2iZHKzjPhZzVT41jU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMDg1/YTM5ZGI5Yjc5YTIx/OWQ2MjJmMDM2MTY0/YmM5MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}