{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Digital Marketing Made Simple with Jennie Lyon","title":"#232 - Behind-the-Scenes Content: The Human Element Your Strategy Might Be Missing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3f489cc5\"></iframe>","width":"100%","height":180,"duration":937,"description":"Your content might look great, but does it feel real to your audience?In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.🎧 Here’s what we’ll cover: ✅ Why BTS content builds trust faster than a pitch ✅ What counts as behind-the-scenes (it’s easier than you think) ✅ How to tie your everyday moments back to your offers ✅ Mistakes to avoid when sharing personal content ✅ Tips to stay consistent—without overthinking it⌚ Time Stamps:0:00 Behind-the-Scenes Content1:15 1 - Why Does Behind-the-Scenes Content Work?2:00 2 - What Counts as Behind-the-Scenes Content?3:03 3 - Sharing BTS Content5:30 Pro-Tip: Dont Just Post BTS Content5:45 4 - How to Tie It Back to Your Offers6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content7:00 Common Mistakes to Avoid8:22 5 - Tips For Staying Consistent🔗 Resources Mentioned: 💼 Free Strategy Call → https://jennielyon.com/chatwithjennie👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work. 🌐 Website: https://jennielyon.com 📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: https://linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple","thumbnail_url":"https://img.transistorcdn.com/D5zcQbidF9Cd45fUXBp_mAmSJfiqvzClQdIv_-xsmzU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzExMDM0LzE2OTE2/ODczMzMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}