{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Digital Marketing Made Simple with Jennie Lyon","title":"#232 - Behind-the-Scenes Content: The Human Element Your Strategy Might Be Missing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3f489cc5\"></iframe>","width":"100%","height":180,"duration":937,"description":"\nYour content might look great, but does it feel real to your audience?\nIn this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.\n🎧 Here’s what we’ll cover:\n ✅ Why BTS content builds trust faster than a pitch\n ✅ What counts as behind-the-scenes (it’s easier than you think)\n ✅ How to tie your everyday moments back to your offers\n ✅ Mistakes to avoid when sharing personal content\n ✅ Tips to stay consistent—without overthinking it\n⌚ Time Stamps:\n0:00 Behind-the-Scenes Content\n1:15 1 - Why Does Behind-the-Scenes Content Work?\n2:00 2 - What Counts as Behind-the-Scenes Content?\n3:03 3 - Sharing BTS Content\n5:30 Pro-Tip: Dont Just Post BTS Content\n5:45 4 - How to Tie It Back to Your Offers\n6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content\n7:00 Common Mistakes to Avoid\n8:22 5 - Tips For Staying Consistent\n🔗 Resources Mentioned:\n 💼 Free Strategy Call → https://jennielyon.com/chatwithjennie\n\n👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.\n 🌐 Website: https://jennielyon.com\n 📸 Instagram: @jennielyonmarketing\n 🔗 LinkedIn: https://linkedin.com/in/jennielyon\n 🎙️ Podcast: Digital Marketing Made Simple","thumbnail_url":"https://img.transistorcdn.com/D5zcQbidF9Cd45fUXBp_mAmSJfiqvzClQdIv_-xsmzU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzExMDM0LzE2OTE2/ODczMzMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}