{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth Mavericks","title":"Nine Startups, Limited Funding, One Global Brand: The Bellroy Story w/ Andy Fallshaw","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3f4e10d1\"></iframe>","width":"100%","height":180,"duration":2835,"description":"In this episode of Growth Mavericks, Adam Callinan sits down with Andy Fallshaw, co-founder of Bellroy, to break down what it actually takes to build a global omnichannel brand without shortcuts, hacks, or losing your sanity.This isn’t a growth-hacking story. It’s a durability story.From launching multiple startups (and killing most of them), to building a globally recognized brand from a surf town in Australia, Andy shares a radically different philosophy: 👉 Take the stairs, not the elevator.They dive into:• Why starting nine companies at once was their strategy • The reality of killing ideas (and why it matters) • How Bellroy scaled globally  • The truth about “overnight success” (it’s not real) • Maintaining pricing power in a race-to-the-bottom world (Amazon, marketplaces, etc.) • Why most founders burn out and how to avoid it • The philosophy of building something that actually lastsThis episode is for founders who are tired of hype cycles and want a real playbook for long-term, durable success.🔑 Episode Highlights(00:00) The “9 startups at once” strategy (05:30) Why most ideas failed—and why that mattered (12:00) Building Bellroy from Australia to global (18:00) The early days of DTC before it was a thing (26:00) Omnichannel vs pure DTC (32:00) The philosophy: take the stairs, not the elevator (40:00) Handling stress, chaos, and founder pressure (48:00) Why durability beats growth hacks (55:00) The real definition of success🔗 Links & ResourcesBellroy: https://bellroy.com Pentane: https://www.pentane.comGrowth Mavericks: https://growthmaverickspodcast.com ","thumbnail_url":"https://img.transistorcdn.com/AeBQQxJbUf-WSyMMarfVQi6SvNL8t1mMzevKk-UNMwA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNmUw/MDA5ZGE4NzFhZWE0/YThiN2I0ODFkNzM0/YWRmNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}