{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth Mavericks","title":"Nine Startups, Limited Funding, One Global Brand: The Bellroy Story w/ Andy Fallshaw","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3f4e10d1\"></iframe>","width":"100%","height":180,"duration":2835,"description":"In this episode of Growth Mavericks, Adam Callinan sits down with Andy Fallshaw, co-founder of Bellroy, to break down what it actually takes to build a global omnichannel brand without shortcuts, hacks, or losing your sanity.\nThis isn’t a growth-hacking story. It’s a durability story.\nFrom launching multiple startups (and killing most of them), to building a globally recognized brand from a surf town in Australia, Andy shares a radically different philosophy:\n 👉 Take the stairs, not the elevator.\n\nThey dive into:\n• Why starting nine companies at once was their strategy\n• The reality of killing ideas (and why it matters)\n• How Bellroy scaled globally \n• The truth about “overnight success” (it’s not real)\n• Maintaining pricing power in a race-to-the-bottom world (Amazon, marketplaces, etc.)\n• Why most founders burn out and how to avoid it\n• The philosophy of building something that actually lasts\nThis episode is for founders who are tired of hype cycles and want a real playbook for long-term, durable success.\n🔑 Episode Highlights\n(00:00) The “9 startups at once” strategy\n (05:30) Why most ideas failed—and why that mattered\n (12:00) Building Bellroy from Australia to global\n (18:00) The early days of DTC before it was a thing\n (26:00) Omnichannel vs pure DTC\n (32:00) The philosophy: take the stairs, not the elevator\n (40:00) Handling stress, chaos, and founder pressure\n (48:00) Why durability beats growth hacks\n (55:00) The real definition of success\n🔗 Links & Resources\nBellroy: https://bellroy.com\nPentane: https://www.pentane.com\nGrowth Mavericks: https://growthmaverickspodcast.com ","thumbnail_url":"https://img.transistorcdn.com/AeBQQxJbUf-WSyMMarfVQi6SvNL8t1mMzevKk-UNMwA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNmUw/MDA5ZGE4NzFhZWE0/YThiN2I0ODFkNzM0/YWRmNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}