{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Beautiful Business Podcast","title":"Turning Loss into Leadership with Amelia Wrighton, CEO of Suicide&Co","html":"","width":"100%","height":180,"duration":3188,"description":"In this episode, Amelia Wrighton shares how personal tragedy became the driving force behind Suicide&Co — a charity she co-founded to support people bereaved by suicide. From identifying a huge gap in mental health provision to building a national counselling service from the ground up, Amelia’s story is one of purpose, resilience, and bold leadership.\n\nAbout the Guest\nAmelia Wrighton is the co-founder and CEO of Suicide&Co, a UK charity dedicated to supporting people bereaved by suicide. Since launching in 2020, Suicide&Co has grown rapidly into a national service offering free counselling, emotional support, and resources to help people navigate suicide-related grief.\n\nDrawing on her own lived experience and a background in the commercial sector, Amelia has built a data-driven, human-centred organisation that combines empathy with innovation. Her work challenges stigma, reimagines fundraising, and is helping to reshape how the UK responds to suicide bereavement.\n\nTrigger Warning\nThis episode includes discussion of suicide and suicide bereavement. Please take care while listening and use the support resources below if you need help.\n\nThis Episode Covers\nFrom loss to leadership: Amelia’s personal story and what inspired her to create a national, tech-enabled service for suicide bereavement.\nFinding the gap: Why suicide bereavement support is critically underfunded and often overlooked compared to prevention.\nDesigning for scale and humanity: How Suicide&Co blends person-centred care with operational efficiency and data-led decision making.\nFundraising with purpose: Why connection, creativity, and community are central to the charity’s approach — from branded merchandise to major gala events.\nAmbition without burnout: How Amelia stays grounded while leading a fast-growing team tackling emotionally demanding work.\nThe North Star: Suicide&Co’s mission to ensure everyone bereaved by suicide in the UK is connected with support within the first week.\nWhat businesses...","thumbnail_url":"https://img.transistorcdn.com/sIfJlbv5a5NW_d-gUTOUJNH5LtifGzHSk9GqlogUMX0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Mzkw/YzU4YmEzNzIxMTZm/NDBmMjRkMjI2NGU3/YmVkZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}