{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3f6386bc\"></iframe>","width":"100%","height":180,"duration":3954,"description":"Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE\r\nWatch on YouTube - https://youtu.be/9emUszHU41U\r\nWebinar sign-up link: http://bit.ly/4nCbIjz\r\n00:00:00 - Introduction\r\n00:00:47 - News Segment Introduction\r\n00:01:10 - Anthropic's AI Experiment\r\n00:04:00 - AI's Business Acumen and Failures\r\n00:06:18 - Meta Poaching OpenAI Engineers\r\n00:08:23 - WhatsApp Introducing Advertising\r\n00:11:13 - VO3 Video Model from Gemini\r\n00:12:55 - AI-Generated Content and Deepfakes\r\n00:14:29 - Webinar Announcement\r\n00:15:23 - Introduction to Guest: Dennis from Stape.io\r\n00:17:04 - Dennis' Background and Stape.io Overview\r\n00:19:30 - Stape.io's Community Engagement\r\n00:24:17 - Technical Requirements for Using Stape.io\r\n00:27:09 - Scaling and Cost Management with Stape.io\r\n00:30:10 - Seasonal Traffic and Server Scaling\r\n00:31:26 - Server Infrastructure and Data Compliance\r\n00:34:03 - Reasons for Choosing Stape.io Over DIY Solutions\r\n00:36:00 - Benefits of Server-Side GTM\r\n00:40:43 - Ad Blockers and Data Collection\r\n00:41:16 - Privacy and Data Control with Server-Side GTM\r\n00:42:00 - Novel Use Cases for Server-Side GTM\r\n00:44:34 - Who Should Not Use Server-Side GTM\r\n00:47:21 - Data Quality Improvements with Server-Side GTM\r\n00:48:16 - Justifying Server-Side GTM for Data Quality\r\n00:49:38 - Open Source Tooling and Community Engagement\r\n00:51:52 - Contribution to Google Tag Template Store\r\n-----\r\nEpisode Summary:\r\nIn this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button. They dive deep into what makes server-side tracking so powerful, who benefits most from the switch, and the technical hurdles that come with it. Expect candid takes on ad blockers, cross-device tracking, and why configuration is just the beginning when it comes to getting server-side GTM right.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is your go-to fortnightly...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}