{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 354: Making Sales A System With Coach Pony Founder Christie Mims","html":"","width":"100%","height":180,"duration":2922,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* Why Coach Pony founder Christie Mims uses 2 “competing” sales funnels to accommodate for different ways of buying* How she melds both sales automation and a human approach to produce 7+ figure sales* The nuts & bolts of what both sales funnels entail and how they actually work together* Plus, why Christie’s approach is inspiring but, ultimately, might not be the best approach for you\n\n\n\n\n\nHow reliable are your sales?\n\n\n\nHow steadily do new customers buy? How loyal are your retainer clients or repeat customers?\n\n\n\nEvery business owners wants to feel confident when it comes to sales. Not just how to close a sale, but really how the chance to make a sale presents itself, how the process evolves, and how that final decision gets made.\n\n\n\nCan you engineer a more reliable sales system?\n\n\n\nYes, you sure can. But it’s not the “if this, then that” kind of process that many reductive sales courses try to sell you on.\n\n\n\nIt would be awesome if I knew that every time I did a particular task, I could count on a sale. It would be awesome if I knew that stringing together a series of specific actions would supercharge my sales.\n\n\n\nBut so many things impact the way people buy… that it’s impossible to reduce sales to a single process or procedure.\n\n\n\nThat said, we can still dance with our sales systems!\n\n\n\nSo let’s return to Donella Meadows’s article on dancing with systems. Meadows encourages us to “celebrate complexity.”\n\n\n\nNow, you might be thinking…\n\n\n\n“But Tara, what about building simple business models? What about creating simple marketing procedures?”\n\n\n\nI’m glad you asked! The reason we actively build simple structures, models, and procedures for our businesses is because the world is a complex place. When we focus on simplicity in how we design our businesses, we really can celebrate complexity in the world and our customers’ lives.\n\n\n\nMeadows writes:\n\n\n\nThere’s something within the human mind that is attracted to straight lines and not...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}