{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The CEO's Heart for Service | Scaling Business Without Compromise","title":"Unlocking Ambitious Goals with Cassandra Shea","html":"","width":"100%","height":180,"duration":3923,"description":"What if the biggest bottleneck in your business isn't your strategy, your team, or your market — it's the story you tell yourself about who you are? Cassandra Shea, founder and CEO of Gold Standard Consulting Group, joins the show to unpack the powerful intersection of identity and capacity. She's developed a capacity calculator that puts hard numbers on what is often dismissed as \"squishy\" coaching work — in one case, identifying $464,000 in misallocated labor across just three leaders. But the real unlock goes deeper: before you can scale, you may need to grieve who you've been. Cassandra walks through her four-phase framework (Desire, Deserving, Decisions, Delegation), explains why she starts every engagement by asking clients to deploy a billion dollars, and shares the concept that's transformed her own business — rehiring your past selves to solve your current problems. We also explore why so many service professionals give clients solutions they never use on themselves, what it means to separate your worth from your P&L, and how redefining balance (rather than abandoning it) might be the key to sustainable growth.\n\nHIGHLIGHTS\nCassandra's capacity calculator revealed a VP operating at just 10% utilization — costing the company $164,000/year in misallocated labor, with $464,000 total across three leaders\nThe Venn diagram of identity and capacity: where the two intersect is where real change happens\nGrief as the uncomfortable first step of identity change — \"who you are can't get you where you're going next\"\nThe four-phase framework: Desire, Deserving, Decisions, Delegation — and why 90% of clients get stuck on \"deserving\"\nThe \"money thermostat\" exercise: deploying a billion dollars to discover what you actually want (and learning you need less than you think)\nUnconditional confidence: separating your personal worth from whether your business rises or falls\nWhy Cassandra doubled down on the word \"balance\" when everyone else abandoned it — and what her...","thumbnail_url":"https://img.transistorcdn.com/pq5d4mVzCtjjGMO6Neg-X9o3r0LhNT3erq3HFM5ilRQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMmRi/ZWUxZmI1ZTQ4YmZk/MWE1ZTM2YjU2MWI5/NWViMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}