{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:","html":"","width":"100%","height":180,"duration":3745,"description":"I am so thrilled to share this very special LIVE episode with you. I had the absolute joy of sitting down in London with Marisa Poster, co-founder of PerfectTed and Jake Karls, founder of Mid-Day Squares, for an unforgettable conversation about scaling challenger brands, radical transparency, and building community. And yes, I got to TASTE a Mid-Day Square and it's INCREDIBLE.  In fact, I actually ate 3 in a row.\nIf you haven’t come across Mid-Day Squares yet, they’re the Canadian-born brand redefining healthy afternoon snacking with functional chocolate AND now scaling rapidly across the US. Co-founder Jake Karls last joined me on Brand Growth Heroes in 2023 (scroll back to hear the original episode), and since then, the business has experienced significant growth, expanding from $8M to tens of millions in revenue, with its sights firmly set on reaching $100M.\nBecause it was PerfectTed who first introduced me to Jake, it felt only right to have Marisa Poster join in the conversation as co-host!\nAnd thanks to Lucky Saint who SO kindly offering us their fab upstairs event room, we gathered 50 friends, founders, and partners for a night of storytelling, snacking, and straight-talking about what it really takes to scale a challenger brand. \nIn this episode, we dive into:\nHow Mid-Day Squares grew from the kitchen table to producing 150,000 bars a day.\nWhy therapy, radical transparency, and “building a business out loud” became part of their DNA.\nThe importance of building fans not just customers.\nHow PerfectTed is making matcha accessible and creating a whole new category.\nThe realities of expanding into the US market (and what’s different from Canada, the UK, and beyond).\nWhy team communication and trust are make-or-break for founders.\nHow Storytelling fuels challenger brands.\nWhat happens when new competitors enter a category and how to stay focused.\nThe role of product excellence in sustaining growth.\nThe highs, lows, trolls, and resilience it takes to keep going....","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}