{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Writing at the Red House Podcast","title":"Write the Book Before You Write the Book: 8 Ways to Test Your Message Before You Type Chapter One","html":"","width":"100%","height":180,"duration":1594,"description":"Have you ever poured your heart into a book idea, only to wonder if anyone will actually want to read it? What if there was a way to know—before you write a single chapter—that your message will resonate with readers?\n\nIn this episode of the Writing at the Red House podcast, Kathi Lipp and Cheri Gregory reveal the approach that separates successful authors from those whose books gather dust: writing your book before you write your book.\n\nFor writers who feel overwhelmed by the prospect of investing months (or years) into a manuscript without knowing if it will connect, this conversation offers a liberating path forward. Instead of hiding your ideas until they're \"perfect,\" Kathi and Cheri share eight practical ways to test, refine, and develop your message while simultaneously building the audience who's waiting for it.\n\nWhat You'll Discover in This Episode\n\n\nWhy keeping your book idea \"under wraps\" until release is one of the biggest mistakes new authors make\nHow podcasting activates different parts of your brain and surfaces ideas that would never emerge through writing alone\nThe power of being a guest on other podcasts to flex your message for different audiences\nWhy social media feedback—even when it takes your idea in unexpected directions—is invaluable for your writing process\nHow to develop a signature framework that gives your ideas memorable shape\nThe freedom that comes from calling your workshop a \"pilot\" or \"beta\" program\nWhy you're not responsible for your readers' transformation—just for providing the tools\nThe mindset shift from \"what I want to say\" to \"what they desperately need to know\"\n\n\nKey Takeaways for Writers\n\nStart serving now. Publishers, agents, and your future readers don't want you waiting for a book deal to share your message. The book becomes a synthesis of what you've already been teaching—not the starting point.\n\nUse different platforms to access different parts of your brain. Speaking and writing engage different cognitive...","thumbnail_url":"https://img.transistorcdn.com/SXdcaR2JROaTxAIRwTq1kVkXifLxSROeRv9AcSKUy1w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80OTQ4/MTEzMTQ5Y2ExM2Qx/M2M2MDc5ZjY5ZTUw/MDdhYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}