{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"11 Minutes with Octane11: a B2B Marketing Mini-Podcast","title":"Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4002c9e5\"></iframe>","width":"100%","height":180,"duration":996,"description":"In this episode of '11 Minutes with Octane11', co-hosts Dan Rosenberg and Stephany Lang dive into the complexities of B2B marketing measurement with guest Christie Johansen-Pinney. They discuss the challenges of long sales cycles, multi-faceted attribution, and the disconnect between marketing and sales teams. Tune in for insights on improving data alignment, account-based insights, and effective measurement strategies to enhance your B2B marketing efforts.\n00:33 Focus on ABM Reporting01:38 Welcome Christie Johansen-Pinney01:46 Complexity of B2B Measurement04:05 Tools and Techniques09:22 Evaluating Channel Performance14:08 Advice for B2B Marketers15:11 Conclusion and Wrap-Up","thumbnail_url":"https://img.transistorcdn.com/NhC1wh2AVMPV227BSTJsRDezpLDmNKrYjMH-TaVhyYw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ2NzgyLzE2OTk2/NDQ4NzYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}