{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck","html":"","width":"100%","height":180,"duration":2472,"description":"\nThe Nitty Gritty\n\n* What inspired Sarah to launch Startup Pregnant (and how that concept pivoted from book to podcast)\n* Sarah’s strategy for securing sponsors before launching a podcast (hint: it’s all about knowing your target audience and what their pain points are)\n* What new resource Sarah’s working on to meet the precise needs of her community\n\nSarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this episode of What Works to hear more about Sarah’s journey in launching Startup Pregnant, plus her vision for the podcast and her body of work.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nSecuring podcast sponsors before launching\n“If somebody’s going to put dollars for advertising somewhere, they’re going to spend it on Google ads and Facebook ads because they’re better. But I can happily lose that game because what we’re looking for in sponsors is people who believe in the value and the mission of what we’re doing. They think that providing services for new moms isn’t just a business opportunity — it’s also worth doing in the world.” — Sarah Peck\nAt a bare minimum, Sarah needed enough to cover the costs of running the podcast — and while that didn’t mean she paid herself (at least not yet), she didn’t want to pay out of pocket to launch Startup Pregnant.\nLuckily she didn’t need to. She asked four people who were already a part of her blog community and they all said yes to sponsoring the podcast. So what did it take for them to say yes, especially because the podcast wasn’t even launched yet?\nIt was all about the intended audience of the podcast: women entrepreneurs who might also be mothers and what might help make their lives easier. Sarah says they value things that save them time, save them money and also help them with efficiency… so services like Acuity and MeetEdgar...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}