{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily — July 11, 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4015ec7a\"></iframe>","width":"100%","height":180,"duration":382,"description":"The FMCG Marketing Daily — July 11, 2026\n\nThe essential daily briefing for brand managers and marketers in consumer goods.\n\nIn today's episode:\n• Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region.\n• Unilever is running a 300,000-strong creator network using AI for vetting and workflows — but is deliberately keeping human judgment at the centre of creative decisions.\n• PepsiCo's Q2 results reveal a widening performance gap between its international and North American businesses — a strategic inflection point with direct implications for where the company directs brand investment.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}