{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Sales for Nice People Podcast","title":"Ep. 141: How to make a buyer wrong and lose the sale","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4024ed5a\"></iframe>","width":"100%","height":180,"duration":202,"description":"When people aren't buying into your idea, trying to persuade them is the opposite of what you should do. Because persuading just sends the message \"I'm right, you're in the wrong\" and nobody likes to be made wrong. ---Get a short and helpful daily email at https://salesfornicepeople.com/signup","thumbnail_url":"https://img.transistorcdn.com/uVMQHUuWYvVFR9AEYIePMNQKjTsTeeXM0Cvv6xeQcyI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOGQy/OGViZDA5MzgzOWQy/ODM5Mzg4NDdhOWNl/NjdhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}