{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zebra Striping ","title":"The Challenge of Non-Alcoholic Wine: Quality, Technology, and Market (ft. Dante McDermott Catena & Tracy Sweeney)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4070710c\"></iframe>","width":"100%","height":180,"duration":1323,"description":"Is it possible to create a non-alcoholic wine that satisfies the traditional wine consumer? 🍷 In this episode, we dive into the category with the greatest growth potential—and the greatest technical challenge—in the wine industry.Together with Dante McDermott Catena (Domaine EdeM / Catena Institute of Wine) and Tracy Sweeney (Tomorrow Cellars), we explore:The Market Gap: Why non-alcoholic beer holds six times the market share of non-alcoholic wine.Technology: How new dealcoholization methods preserve aromas.The “Tiebreaker”: Why distribution is just as critical as product quality.Consumer Psychology: How to overcome skepticism and reset expectations.","thumbnail_url":"https://img.transistorcdn.com/RwrzkWTPpibrKaQTTRzPBbgx-IlYftSq1og5SSx0VN4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODBj/MTZmODYyZWVhNTg0/OGVhODZmMzVhOGEz/NGI5NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}