{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"No Forking Nonsense - The Nutritionist UK","title":"Supermarket tricks: how they get you to spend more.","html":"","width":"100%","height":180,"duration":1152,"description":"\nThe supermarket layout is one of the most refined pieces of behavioural engineering in your daily life, and almost nobody notices it happening. \nThis week I take you round a shop and show you exactly what's going on, including the bits that are genuinely clever and the bits that are complete rubbish.\nIn this episode:\nWhy the shelf isn't a shelf, it's advertising space, and what brands are actually paying for\nThe number in the government's own evidence: how much prime placement lifts sales by, with nothing about the product changing\nWhat the 2022 HFSS law actually did, how many fewer items a day it took out of baskets, and why the overall figure barely moved\nHow supermarkets rebuilt the same prompts within weeks, including the reason aisles got longer\nWhy the milk is at the back, why you walk into flowers, and what the music is doing\nMultibuys, anchoring and Clubcard pricing: how the maths gets away from you\nThe food psychology researcher with eighteen retracted papers, and why half the \"facts\" you've read about supermarkets came from his lab\nSeven ways to shop without being played, none of which need willpower\n\nMore on Instagram @paulthenutritionist.","thumbnail_url":"https://img.transistorcdn.com/OrKGtLZblvV2vo8ljmzlXnwMX8LWVdWaLdw4xca1njY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNmI5/YmVmNjMwZThmM2Yw/YzZiNzc2MDliZmYy/NzdjMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}